bias 2

Maj Hussain’s Take On The 25 Cognitive Biases Series: Human Psychology Bias 2

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Bias 2: Liking/Loving Tendency

As humans we tend to focus on what we may like or love in a variety of aspects. Sometimes this can be detrimental for example we may chose to love someone but ignore the negative elements of that individual. We may choose to really like fast food such as cheese burgers.

Yet we distort the facts that this type of food overall lacks nutrients, vitamins and is not inducive to the health of your body. Through distortion we facilitate the acceptance of what may not be beneficial to our wellness.

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