Maj Hussain’s Take On The 25 Cognitive Biases Series: Human Psychology
Bias 1: Reward/Punishment
As humans there is natural state our minds run through. In order to help motivate people to take action or to stop/reduce particular activity rewards and punishment can be used. A directive of punishment can be stated to stop or inhibit negative activity. As children many people may remember for example in a school environment negative or inappropriate behavior may have led the teacher directing you to the naughty corner, or if you are a little older you may have experienced a sore bottom via the hands of a cane.
In comparison to reinforce the psychological mind to undertake particular activity the reward bias may be instituted. Providing a reward may motivate an individual to move into the channel of action you require. For example if you want your child to read 30 minutes daily you can reinforce this by providing rewards such as 60 minutes on the tablet, a bike ride the park etc.
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